Month: September 2019

by Sam Stemler

Like all essential rules and procedures, website accessibility requires proper documentation. For government websites, ADA website accessibility compliance documentation is required. Though ADA compliance for private business websites isn’t yet required by law, expensive civil suits can and have happened. ADA website accessibility compliance documentation gives you proof that your organization takes website accessibility seriously, and protects you from legal battles. Keeping documents organized is not always easy, however. In this blog post, we’ll cover ADA website accessibility compliance documentation best practices, so you can stay on top of accessibility.

ADA Website Accessibility Compliance Documentation Best Practices

What to Document

To make sure that your ADA website accessibility compliance documents cover all the bases, you need to know what your documentation should include. For many compliance matters, documentation requirements are clearly spelled out in legislation, or detailed by government agencies. Unfortunately, this is not the case for web accessibility. However, compliance documents required in other cases can help to inform what you’ll need for ADA website accessibility compliance documentation. Your accessibility documentation should at least contain the following items, and others may also be helpful depending on your organization’s needs.

• Policies: Web accessibility requirements, expectations and procedures should all be clearly written out.
• Training: Any training manuals, dates, sessions, instructors, and attendees should be recorded.
• Updates: Record when policies and assets are updated and how they are updated.
• Audits: Keep documents of all auditing procedures and web accessibility testing tools.
• Staff: Everyone responsible for web accessibility training and maintenance should be in these documents, and these names should be current.
• Problems and remediation: Complaints or discoveries having to do with website accessibility, as well as the process for filing and resolving them, should be clearly documented.

Keep your policies organized
Download the Website Accessibility Checklist

Easy to Find

Documentation, especially those needed for employee reference, such as policies, are not useful unless they are easy to find. Use a file sharing system to make sure they are easy to find, and be sure that all employees and new hires know where this is. This might be a shared hard-drive, a file sharing system like Google Docs, or a communal document storage space like DropBox. Whatever you use, be sure that your employees know when it is updated, and where they can find the most recent version. If your employees are all looking at old versions of the documents, future updates won’t be useful. Finally, make sure that these are well-organized using a clear file naming convention, so employees don’t have to hunt for what they need.

Easy to Read and Understand

When it comes to web accessibility documentation that your employees must use and understand, complexity is not an indicator of quality. Your policies should make sense with each person’s level of technical understanding. For example, if someone only adds text and images to the blog section of your website, requiring them to learn programming languages doesn’t make sense. Use clear and straightforward language, and try to avoid jargon where possible. Clearly state what an employee can do and who they can ask if they have a question about the policies.

Accurate and Updated

Technology changes fast. Website accessibility policies that are outdated or inaccurate are generally not useful, so this is an especially important part of your documentation process. Otherwise, all the other efforts you’ve put into making high-quality documents and procedures will be wasted.

As your website or technology changes, some accessibility policies will become obsolete, and new ones will need to be enacted. A system for updating your technology, your accessibility policies, and your overall ADA website accessibility compliance documents should be clearly laid out. Staff will also need to know when these changes are made, so they will know when to look at policies for updates.

By Sam Stemler

ADA lawsuits concerning web accessibility increased 177% from 2017 to 2018, from 814 to 2258. This number is set to increase again in 2019. As more and more businesses land in civil court, it’s led many business owners to wonder; Do all websites have to be ADA compliant? Does my website have to ADA compliant? The answer is not so clear.

Do All Websites Have to Be ADA Compliant?

Do all websites have to be ADA compliant? Technically, the Americans with Disabilities Act (ADA) Title III, which concerns public businesses, does not specifically address websites. Local and state government websites must be accessible under Title II of the ADA and Section 508 of the Rehabilitation Act. However, ADA civil suits have been brought against businesses with inaccessible websites, and courts have ordered some businesses to make their websites accessible.

What does this mean? ADA legislation as is applies to websites is currently a gray area. This often leaves the interpretation of the law up to the court where the lawsuit is filed, generally a state court. Suits have been filed in every state, though the majority of cases are in New York, Florida, California, Pennsylvania and Massachusetts.

Do all websites have to be ADA compliant? That depends. Courts generally reach one of the following conclusions:

• Yes, a business website is considered a “public accommodation” and must be accessible.
• Yes, but only if the business also has a physical location that serves the public.
• No, the ADA does not specifically address websites and therefore does not apply.

Why is ADA Compliance for Websites Unclear?

It’s well-known that the Americans With Disabilities Act (ADA) requires brick-and-mortar businesses be accessible to all patrons. This includes considerations like wheelchair accessibility and Braille or large print for blind and low-vision patrons, among other things. The ADA references “public accommodations,” and outlines 12 categories that essentially covers all types of public-facing businesses. However, the legislation does not address public-facing websites.

When the ADA was created in 1990, websites were not widely used, so the legislation did not address them. The Act has been updated over the years, but no language was added to address web accessibility. This has left uncertainty as to the question of whether all websites have to be ADA compliant or not.

What If I Lose an ADA Web Accessibility Lawsuit?

Since the ADA does not specifically address web accessibility, it means the Department of Justice (DOJ) will not, at this time, intervene. This means it cannot levy fines or penalties against non-compliant businesses. However, individuals and groups can file civil suits against businesses. If the court rules in the plaintiffs’ favor (the individual or group), the business will be ordered to make their website accessible, and may have to pay the plaintiffs’ attorney fees in some cases. Failure to meet these obligations in the time allotted may result in a civil contempt of court charge or additional legal action by the plaintiff.

When Will the ADA Address Websites?

The DOJ considered addressing web accessibility directly in 2016, but no additional rules or guidance was ever issued. When addressing the matter in 2018 and taking no action, the DOJ referenced Executive Orders issued by President Trump regarding reduced regulations. For the foreseeable future, clarification from the DOJ is unlikely.

These rules nearly made their way to the Supreme Court in 2019. In 2016 a web accessibility civil suit was filed against Dominos Pizza. In the following years, the case filtered through layers of judgements and appeals, and Dominos eventually appealed to the Supreme Court. Unfortunately, the Supreme Court declined the case and returned it to a lower court. Though this provides no final clarification, the ruling by a lower court in favor of the plaintiff supports the legal requirements for web accessibility.

Do all websites have to be ADA compliant? Does yours? Though the legal definitions are somewhat unclear, it is clear that inaccessibility invites legal action and misgivings from customers. Web accessibility does not have to be complex, and it may not take much to test your site and make it accessible. Take web accessibility step by step and you can avoid stressful lawsuits, and invite all patrons to your website.